Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including popular exclusives like Kylie Cosmetics and Olaplex. This store caters to a wide range of beauty needs, featuring a Conscious Beauty section for eco-conscious shoppers. The on-site salon provides various hair, skin, and makeup services, with knowledgeable stylists like Melissa Snoey, who have made strong impressions on customers. Some visitors have praised the friendly and helpful sales staff, noting their willingness to assist even those who are not familiar with beauty products. However, there have been comments about the staff's engagement, as some customers have found it difficult to get assistance when they need suggestions. Overall, Ulta Beauty remains a one-stop shop for all things beauty, combining a wide selection, expert services, and a reputation for customer service, although the level of staff engagement may vary.
