Once Upon A Child is a store packed with great items for children. Customers find everything they need, from clothes to toys, noting the selection is big and full. The store is described as very clean, well-organized, and neat, with items arranged by gender, size, and colors, making it easy to find things and coordinate outfits. The new location is called beautiful. The staff are noted as extremely friendly, pleasant, polite, and helpful, with workers offering assistance. Shoppers feel the items for purchase are fairly priced and in new or nearly new condition, allowing them to save a lot of money. The store also buys items, with customers feeling they get a fair price for what they sell. Many state they will return to both sell and purchase, highly recommending the location. While the space is a little jam-packed, making some top shelves hard to see, reviewers agree it is not the biggest deal. It is considered a money-saving goldmine for updating a child's wardrobe and more.