Ulta Beauty is the largest beauty retailer in the US, offering over 500 brands of cosmetics, fragrance, body, skin, and hair care products. Customers can shop affordable picks like Ulta Beauty Collection, NYX, and ELF, as well as exclusive brands such as Live Tinted, Wyn Beauty, Noyz, Polite Society, and Orebella. The store provides expert advice from beauty advisors, and offers quick and easy shopping options like in-store pickup and same-day delivery. The Salon at Ulta Beauty provides a range of services, including haircuts, hair coloring, brow waxing and tinting, lash lifts, and makeup application. While the staff is generally friendly, some customers have expressed dissatisfaction with their knowledge of the products, particularly regarding hair dye. However, Cassie, a stylist at the salon, has received praise for her excellent work and customer service.
