Rural King is a store that offers an outstanding product mix, including livestock feed, farm equipment, agricultural parts, lawn mowers, workwear, fashion clothing, housewares, and toys. Customers note that you never know what you will find, making every trip an adventure. The store prides itself on providing Every Day Low Prices and is recognized as an industry leader in product knowledge and customer service. Reviews frequently highlight the polite, friendly, and helpful employees who approach customers with a smile and an upbeat personality. Staff are noted for their knowledge and willingness to assist customers in finding items throughout the store's various sections. The atmosphere is described as welcoming, even to animals, with perks like a free pig ear available on the way out. Shoppers appreciate the wide variety, which includes tools, crafts, hardware, bulk candy items, and a whole lot more, calling each visit an interesting experience. The store also offers a price match guarantee. While the reward program receives some comment, the overall focus is on the positive shopping experience, helpful staff, and vast selection that encourages customers to choose Rural King over competitors.