IGA Bryson City is a very cute and clean grocery store in town, reminding some of old grocery stores. It is small but well stocked with a good selection of items, offering more options than most small stores. The store has most everything needed, though with limited fruits and veggies and not fancy gourmet choices. Prices are generally low, though some items like milk are noted as expensive. The staff and employees are consistently described as very nice, super friendly, helpful, and quick. Customer service is okay. Overall, it is a great store for getting everything needed.