Fred's General Mercantile is a must-stop establishment on Beech Mountain, packed with anything and everything. It is a great store for all grocery needs, with a fantastic deli offering fresh cooked food, lots of options, and amazing food like the Philly cheesesteak. They provide good equipment and ski rentals, and have a nice selection of clothing and gifts. The staff is great, friendly, and helpful. It is a wonderful store and a trip back to the olden days, where you always leave feeling very satisfied and well taken care of.
