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December 2023 by Jennie Bilyeu
I always find something I can’t live without! When I’m visiting Asheville I have to stop here !
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February 2023 by Lita S
I searched and searched for the Mystery Machine shoes by Irregular Choice and finally found them, however, the timing was not ideal. I was between paychecks and do not use credit cards so I had already spent my budgeted allowance for clothing/shoes. I called and spoke to Renee. She offered a solution so I was able to purchase them when I got paid again. I also prefer to support small business and highly recommend purchasing from them!
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February 2023 by Patricia Walker
Great staff and really great selections of Irregular Choice shoes! I own a pair and, boy, do I get comments! Fun place to shop for unforgettable clothes and accessories!
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February 2023 by Kaelea Newcomb
A super fun & unique boutique that has so many cute options! The staff was extremely helpful and they really help curate items you will enjoy.
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January 2023 by Jessica F.
Favorite store in Asheville. Love love all their stuff. Such fun things. The sales girls are super friendly also.
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June 2022 by Mel T.
This shop has fabulous unique pieces. I can't decide if the shoes are just collectibles or if someone dating might wear them (probably both). Fashion wise they appear to have something for everyone, from tanks, to leggings, to the most beautiful and unique dresses. For more fun grab a mystery bag at the checkout ($50) for surprise pieces, then wear whatever's in there out to dinner for your next TikTok trend.
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May 2022 by Michelle V.
The clothing runs more youthful and for smaller bodies, but I found a few items for my older and larger frame. The young ladies were nice and helpful, and I didn't feel out of place being older and twice their size! The prints are very fun and if I didn't live in a boring town and have to wear a suit all the time I would have loved to own a few more of the lively prints. Check out the shoe collection too!
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November 2021 by MtnHospiceNurse Southeast
Beautiful clothes. Excellent service. We bought a ton of great basics and kimonos that get compliments everywhere!
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October 2021 by Daisymoon McCool
Beautiful clothes. Excellent service. We bought a ton of great basics and kimonos that get compliments everywhere!
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July 2021 by Josie Moe
I really love this store, and have been shopping here for years. The employees are just incredibly kind and helpful. The clothes are BEAUTIFUL. That being said, I do not believe they are very high quality, and the price point for most of the clothing is frankly too high. I’m sure this is due to location (downtown Asheville) and tourists who are willing to spend high dollar making it okay for them to charge $65.00 for a dress that the tassels fall off of the first time I wear it. In their defense, I didn’t try to return (didn’t have the receipt—to far to go for them to potentially say no). It was disappointing for sure. Most of their dresses are 65.00-80.00, which is much more than I would pay for a dress on average unless it was nicer quality.
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June 2021 by Amanda Hagler
I have been shopping at Virtue for three years. Every time has been a wonderful experience. Every time I need help, the associates were very happy to help. I always feel welcome and when I need an opinion on an outfit someone is there helping me pick out matching bottoms or tops.The ladies go over and beyond to make sure i left with clothes i was going to truly enjoy.The manager and assistant manager are amazing and I recommend every lady visits Virtue every time you are in Asheville.
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April 2021 by MtnWitch NC
Beautiful clothes. Excellent service. We bought a ton of great basics and kimonos that get compliments everywhere!
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February 2021 by ariella szemkus
I've been shopping at virtue boutique since I was a young girl, Virtue boutique is by far the most down to earth business in downtown Asheville. The employees always make you feel welcome and encourage confidence from all ends. You can tell the work environment is positive! especially in hard times like these! Their always dancing, singing, and laughing but know how to work hard too! Highly recommend!
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September 2020 by Veronica Handzlik
Super cute and one of the more affordable boutiques in downtown Asheville. They have lots of dresses and some items made right here in our Asheville community. Support local!
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December 2019 by Kelli Matheny
Great local shop with clothes both my daughter and I can enjoy shopping for. Prices are reasonable and on top of that they offer discounts most days for different groups (locals, students etc).
