Wine Sellar offers a decent selection of wine and liquor, with an emphasis on friendly and helpful staff. Customers appreciate the great product variety, especially local New York State wines, although some wish for a larger selection from the Finger Lakes region. The prices are considered the best in town, particularly with promotions like buy-one-get-one 50% off. The knowledgeable owners and staff provide excellent recommendations, ensuring customers leave satisfied. Many reviewers express loyalty to Wine Sellar, stating they wouldn't go anywhere else for their wine and liquor needs. The welcoming atmosphere, including a pet-friendly environment, adds to the overall charm of the store.