Ulta Beauty offers a wide range of beauty products, including cosmetics, fragrances, skincare, and hair care from 500 brands. Customers can find popular brands like Tarte, Fenty, and CHANEL, as well as exclusives such as Kylie Cosmetics and Olaplex. The store also features a salon that provides services like haircuts, coloring, and makeup applications. The customer service at Ulta Beauty is highly praised. Employees are knowledgeable about the products and are able to provide personalized recommendations. Customers have mentioned Michealla, Emily, Ijalysse, and Angela as being particularly helpful and kind. These employees went above and beyond to assist customers in finding the right products for their needs and even provided suggestions for products that customers might not have considered. The honesty and sincerity of the employees are also appreciated by the customers. The level of service provided by the Ulta Beauty staff has led some customers to shift their loyalty from other beauty retailers, such as Sephora, to Ulta Beauty. Overall, the combination of a vast selection of products and exceptional customer service makes Ulta Beauty a standout destination for beauty enthusiasts.