Price Rite Marketplace of University Ave. is a chain of limited-assortment supermarkets known for their Impossible, Incredible, Inconceivable, Low Prices Every Day. The store is generally clean, and the associates are helpful and nice, going above and beyond to assist customers. However, some customers have noticed that the store can look "apocalyptic" at the beginning of the month, with limited stock available. While the prices are generally competitive, some items may be more expensive than at similar stores like Aldi's. Despite these minor issues, Price Rite Marketplace is a great place to shop, offering a wide range of products, including hard-to-find items like Cheese Wiz, at reasonable prices.