After seeing a video about this place on TikTok, I knew I had to come here during my trip to NYC. I had to wait a few minutes outside as there are only 16 people allowed in the store at a time. The selection offered is incredible and they even have testers for everything. The shop staff were friendly and helpful.
August 2023
Came here for sunscreen and left with a full bag of goodies. It's definitely a must for any skincare lovers. Just warning you, it is a small store, so be mindful of your surroundings.
July 2023
Just went there! Great staff they were very helpful in product recommendations and didn't just try to sell me the most expensive products. Loved the store because of how much variety as well. Will be back next time I am in NYC.
oo35mm (“oh oh thirty five millimeter”) has become synonymous with the latest beauty, and skincare trends. But, what does our name really mean? You might glance at the logo and be utterly confused. It’s fine. We are, too.
When we first started, the idea that film could take you to places you’ve never been before resonated with us. We wanted to bring that experience into our store. For us, the “oo” in “oo35mm” symbolizes the eyes while “35mm” represents the classic 35mm film.