Friendly Diamonds is an online jewelry brand- founded on the premise that with the advent of modern technology and innovation, we create a new business model catering to a more ethical approach in the world of diamonds, rings and jewelry. Our mantra has always been, to not only grow big, but to grow smart. Not only to be the best in the business, but also the brightest. In a short span of time, we have managed to touch lives of thousands of jewelry lovers all over the globe by helping them make a responsible choice.