Sierra is a popular destination for outdoor enthusiasts looking for great savings on apparel, shoes, and gear. Since its opening in 2017, it has become known for its impressive inventory of high-quality, name-brand sporting goods and outdoor gear. Customers can find everything from yoga mats and jackets to camping equipment like sleeping bags and coolers, all at low prices. The store offers a mix of well-known brands, including Kuhl, Prana, Royal Robbins, and North Face, which attracts shoppers seeking high-end options. While some customers have noted that the organization of the store has changed, making it occasionally difficult to find items, they appreciate the introduction of new brands. The store layout can feel crowded, but shoppers are pleased with the discounts available and the variety of options for the whole family. Overall, Sierra remains a go-to spot for those looking to stock up on essentials for their active lifestyles, whether shopping in-store or online.