The motto for our Sleeping Baby brand is: “Inspiring Dreams One Night at A time,” and that, in a nutshell, is how it all started…with one little dream that has since become our family’s reality. That's how I started to get into baby swaddles. What absolutely blew me away was how common the swaddle transition issue seemed to be with little ones based on the endless blogs and comments I found on the subject. The ‘Moro’ or startle reflex that causes a baby to suddenly jolt awake, fidget or hit and scratch their face in their sleep prevents many babies from settling those little limbs and getting the restful sleep they need. Out of sheer desperation and exhaustion, the Zipadee-Zip was born!
