Martin Boot Company on Broadway is highly praised for its friendly and helpful staff. Customers consistently mention the girls, including Joselin, Cici, Hannah, and Jaz, as being very sweet, attentive, and caring. They greet customers promptly and go out of their way to assist in finding the right products, whether it's a specific cap with NM symbols or the perfect pair of work boots. The staff are appreciated for their excellent customer service, making customers feel welcomed and valued. Many reviews highlight the employees' willingness to help with exchanges and finding sizes, demonstrating a genuine concern for customer satisfaction. Customers from out of state and regular visitors alike enjoy shopping here because of the helpful and friendly team. Overall, the store’s caring staff creates a positive shopping experience that keeps customers returning.