The Surf City 5&10 has been a landmark business on Long Beach Island since 1952. Owned and operated by 3rd generation family members, who strive to keep the old school, relaxed atmosphere, and family minded items - just like we were back in the '50's. With over 14,000 different items including beach, toys, LBI gear, and of course, Salt Water Taffy, we are sure you'll find what you are looking for at our store.