B&B Department Stores has been serving the NJ Shore since 1932, with locations in Lavallette, Seaside Park, Beach Haven, Ocean City, and Ship Bottom. It offers the largest selection of swimwear and beach apparel in New Jersey, with a wide variety of swimsuits, beach clothes, accessories, and gifts available year-round. The store features many brands, providing options at different price points to suit various budgets. As a family-owned business, it has been a staple in the community for over 35 years in Lavallette and more than 40 years in Seaside Park. Customers appreciate the friendly staff, clean store, and large selection of merchandise, including nautical home decor, yard items, and cute candies. While some find the prices high, many believe the quality justifies the cost. The store is known for its trendy, organized layout and unique pieces, making it a popular stop for locals and tourists alike, especially when visiting the beach.