Love this store? One of my favorite stores on the boardwalk. The owner Kim is so nice.
August 2023
I had the pleasure of meeting Kim owner/operator of this wonderful store. It's a "one stop" shop for all your beach needs and more! Great items, friendly staff and extremely clean! My OCD notices everything :)
August 2023
Really great store on the Seaside Heights boardwalk, friendly staff, great quality and pricing. Thank you for helping me with my purchases. :)
Island Soul is your ultimate destination for all things beach, offering a wide selection of beach apparel, swimwear and sandals for both men and women. We also provide all your beach essentials, including chairs, umbrellas, towels, blankets, sunscreen, and sand toys—everything you need for a perfect day by the ocean. In addition, our store features a variety of jewelry, sunglasses, bags, hats, decor, and even ukuleles. We proudly carry top brands such as Old Guys Rule, Sun Bum, Pura Vida, Wishlist, Tipsy Elves & Kala Brand Music. Don't forget we have $1.00 drinks & an ATM on-site. We invite you to visit Island Soul and make us your favorite store at the Jersey Shore. Island Soul—Sun, Surf, Soul
