JCPenney in Rockaway, NJ, has been a trusted shopping destination since 1902, offering a wide range of products including fashion, home decor, beauty, and accessories. The store features exclusive brands like St. John’s Bay, Liz Claiborne, Arizona, and Okie Dokie, providing stylish and affordable options for families. Customers appreciate the friendly and helpful staff, especially in the children’s area, and praise the store’s cleanliness and organization. Many shoppers find great deals on special dresses, formal wear, everyday clothes, and jewelry, often at clearance or sale prices. The store is known for its good service, savings, and quality, with some customers mentioning the beauty salon as a great addition. Overall, JCPenney is seen as a reliable and enjoyable place to shop, consistently offering what customers are looking for at appealing prices.