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January 2024 by Vivian T.
The employees were always staring at the monitor after I entered into the store. And when I checked in the product I want to buy, the younger woman glanced the things and curled her lips. It might because I only buy a tarot cards deck lol. Won't buy things here anymore.
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August 2023 by Crystal
I was so excited to visit this store!!! They have a nice selection of blind boxes (it’s hard to find Sonny Angels, so I am thrilled they had some!), plushies, stationary, and just cute gifts in general. The shop is pretty small and can be difficult to get around, but I know they had to recently change locations. The owners were so lovely and kind, they offered baskets and helped me with some questions I had, and thanked me for coming by. I hope to visit again in the future!
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August 2023 by Mila
I’ve seen a lot of one star reviews that accuse the owners of following them around the store and cornering them etc. Me and my sister shop in this store frequently and have nothing but good things to say. We love the range of cute collectibles and it’s one of our go-to shops when we’re in princeton! The lady at the cashier especially is so sweet! People should probably be more sympathetic with business owners who are just trying to run their store. Please check this place out when you’re in the area :)
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August 2023 by cyn
Limelite is amazing! The owners are helpful and the store is really cozy. I was mainly there for my sonny angel and smiski hunt, but they also have a lot of other really cool items. There were quite a few limited sonny angel collections, including I was looking for, priced perfectly. I also happened to get the exact sonny I wanted (the little guy holding the fish), which I was very happy about. I highly recommend this store in general!
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August 2023 by Vivian Xie
Absolutely horrible experience in this store. When I went there, I felt like I was getting cornered by the staff. I felt like a criminal when I was literally just trying to buy a gift because the store owners are so so insecure about shoplifting. It’s an extremely uncomfortable and hostile environment, definitely would not recommend.Response: The fact that you are responding to this is extremely disrespectful and unprofessional. This is threatening and the last time I checked, The Consumer Review Fairness Act states that it is illegal to penalize or threaten customers when they post an honest review.
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August 2023 by Laura Kelly
The shop keepers are very kind and attentive. They have the cutest items in, and seem to get new things in often. This is always a must stop when I come to Princeton!
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June 2023 by ANZ JP
I went there and the owner was so rude. I was looking at earrings and It was too expensive for me to buy one pair of earring for 25 dollars so I just said to my friends that it’s too expensive and then put it back. When I leave the store, my Korean friend told me that the owner said(in korean) “they don’t have money so they can not buy it” something like this. So we went back and tell them that we understand what you were saying suddenly they got mad and start yelling. They said that they didn’t say something like that. they just don’t like when we say their stuff is too expensive. we sorry about what we were saying but she was not even say sorry because she thinks she didn’t say something bad. I was so disappointed I thought the owner would be more polite to the customer.
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June 2023 by SadMan Johnson
i love this store! i make a point to come here every time im in princeton! i love looking through their selection of blind boxes, my favorites are definitely the simiskis and sonny angels. it is certainly one of princeton's gems.
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June 2023 by Ryan C.
i love this store! i make a point to come here every time im in princeton! i love looking through their selection of blind boxes, my favorites are definitely the simiskis and sonny angels. it is certainly one of princeton's gems.
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May 2023 by Jodi N.
Love! Love! Love!!! They have Everything you have ever wanted!I saw Sonny Angel display so I walked in and I just could not believe the amount of stuff they had!Very friendly environment. Definitely a place to visit in Princeton
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May 2023 by Kelsey K
My family and I were visiting New Jersey and being from Canada it's much harder to find Sonny Angel dolls. However Limelite came up on the Sonny Angel app as a location close to us so we decided to check them out. I don't know what I was expecting, but when we arrived to the shop I was blown away with their large selection of cute and lovely items! Items with Kirby, Sanrio, Pokemon, Studio Ghibli, Sonny Angels, Anime, Jack the Skeleton, snacks, and more! (tbh I didn't even fully explore the store, because I knew I'd want to buy everything lol).We were on a mission for Sonny Angels though, so we asked the owner and they happily showed us right away. Another owner even greeted us and brought us baskets for our items. Such nice service! We shopped for the Sonny's, taking our time because they had so many series it was hard to choose lol. Definitely a good problem to have :P. When we were done, we checked out and the owner was so nice and cheerful, chatted with us about Sonny Angels, our visit and the shop. Very easy going and kind people.We ended up loving our visit so much, and wanted even more Sonny Angels (they are addicting to get!!) we managed to drive back before leaving New Jersey. Our second visit to the store was just as good as the first. We loved it here and I would be back every week if I lived in the area, no joke! :DSide note: I'm not too sure where all these poor reviews are coming from, not once did I feel uncomfortable in the store or "watched." The shop is a little on the smaller scale in terms of size, so the cash register isn't far from most of the merchandise. If anything, the owners may watch to make sure you're satisfied with your experience and are attentive. As they did bring us baskets when they noticed our hands getting full. I don't know about anyone else, but that is amazing service, totally do not expect that from any store and it was a nice touch. The owners constantly were nice and smiling, the vibes in the store were so good and calm. I could shop in there all day. My family and I are also POC and did not experience any of the racial claims the other reviews have made. SO if you're in the area, and want to find the most adorable items, you should stop by! I highly recommend them and you can see for yourself how lovely the shop and owners are. <3
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May 2023 by jae young Park
What an amazing gift store in the princeton. All the items are so unique and special, and it’s fun.
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April 2023 by K C
Went here with my partner some time back and felt extremely uncomfortable when browsing through the store. As I was making my way through the store, the owner kept following me and was standing right behind me and my partner as we were looking through the collections. It was very crowded the day we went and yet the owner was very obviously only staring at and following us (is it because we are poc?). Every time I would turn around, I would find the owner standing very close behind me, or continuously staring at me from the cash register. I understand their fears about shoplifting and etc but as a member of this community who has been frequenting this store and their previous store, morning glory, I have always felt extremely uncomfortable by their behavior. But, this past incident where the owner was basically stalking me and my partner, is unacceptable. At the end of the day, this is a toy store. I don’t understand why you would go to the lengths to create such a hostile environment and suck the joy out of a toy store. It was quite embarrassing for my every move to be suspected by the owner and it angered me to think that I can’t comfortably look around without my every move being watched. It’s safe to say that I will no longer be shopping here for birthday gifts for my nieces and nephews. It’s quite unfortunate since we all loved the products they sell, but if an innocent shopping experience is made to be this uncomfortable, I refuse to come back here.
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April 2023 by Jae Young P.
I found this store visiting Princeton University. They have a variety of imported products such as anime products and K-Pop merchandise. I love how I could find something for everyone. The staffs were very friendly and helpful. It is hard to find authentic Japanese or Korean products in Central/South Jersey but this place has it all. I read such a negative reviews on Yelp on this place and I could not believe how these people have no common sense. If you break something, you should be responsible to pay for the item. If you rip something open and used it, you should not be entitled to get a refund. This is not a Costco or Walmart. Please respect small business. Everyone I encountered in my visit was very friendly and helpful. I definitely recommend this business to anyone visiting Princeton.
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April 2023 by Dana J
I absolutely LOVE this store! They have everything you never thought you needed. I visited the store when I visited Princeton with my family and the owner is so sweet!! You can find something for everyone. I bought a wooden sign for my Grandma, Gigi and she absolutely loved it! They also have variety of authentic Anime and Japanese toys which are hard to find. I highly recommend the store. Oh, I love their snack section, too.
