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May 2024 by Cooke Harvey
I went in to purchase some gifts for my 4-year-old granddaughter. The woman who helped me was very knowledgeable and resourceful. I had been told this was the place to go. She listened to my my thoughts, issues and concerns and we agreed on a couple of presents. Additionally, she helped ensure that the presence got there on time. I highly recommend this store!
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April 2024 by JJ Maria
I’ve been coming to this store since I was so little and came in today to find some smiskis for my boyfriend. The manager and young lady that helped me out were beyond kind and gone out of there way to having me leave with something special. If you see this, once again thank you! Such kindness will come back to you 10 times harder :)
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March 2024 by Michael Huggins
A lot of thought has obviously gone into this place.I visited Princeton for the first time ever a couple of weeks ago to see my daughter-in-law and 3-year-old granddaughter, and my daughter-in-law said we'd definitely have to pay this place a visit, and I'm glad we did.A charming place, it's conveniently located in Princeton's downtown historic district. Although it has a roomy, welcoming feeling, it's considerably smaller than your standard chain toy stores in shopping malls, which means they have to make every inch count. They can't just stuff the place with whatever flashy gizmos the toy manufacturers want to push on them but have to carefully select what they know kids will find to be fun but that will also be educational for them.As far as I could tell, they have succeeded magnificently. All the space is fully utilized, but you don't have to be afraid of knocking something over just from turning around; there is certainly room for kids to be kids. My granddaughter, who is being brought up in a home heavily oriented to reading and educational activities, loves this place. This visit, which was just before her birthday, she had her heart set on a little starter ukelele, which I bought her. It came with a little product card with the address of a web site where you could go to learn to tune the ukelele properly and begin starter lessons.The place is staffed by friendly young people who are happy to make recommendations. If you are spending time in Princeton, I heartily recommend this store.
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February 2024 by sonia cergnul
Books, toys and a very friendly staff! Favorite shop in Princeton!
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February 2024 by Infra Red
Luv this store! This store is for the kid at heart, in every age. It has dolls, books, lego, art oriented kits, musical toys, stuffed animals, and so much more. I found this store years ago, when I was looking for a new, interesting kite, that I actually wanted to see first, not buy online. My last trip I bought a music maker, it's like a mini dulcimer. Would recommend a trip, and a tour.Join me for a walk through tour, the 4K Store Tour of Jazams, at: https://youtu.be/PLtAwxbU0iQ?si=vYMfFRuOppPrbl6M
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January 2024 by Jodie Rizzo
This toy store is incredible. Curated so so well. The staff is kind and knowledgeable. I really enjoy coming here and I super highly recommend.
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January 2024 by Marilyn Manson
Unique experience, will come again
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January 2024 by Gary Tse
I have always loved this place...
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September 2023 by Jason Stackhouse
Awesome local toy store. Great place to get nice, durable toys. Like instead of a 300 piece Dr set, go here and get a real stethoscope for kids ($15). Quality kids dress up clothes and costume jewelry. All kinds of great stuff for kids of all ages.
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September 2023 by Eric Mehlenbeck
Great toy store. Probably on the higher end? Lots of cool stuff and fun to watch your kiddo(s) explore. Tons of cool stuff to check out!
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August 2023 by Marjorie Gutman
I feel totally lucky to have this excellent local toy store to buy toys for my grandkids. Staff are very friendly and knowledgeable, selection good, prices a bit high.
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August 2023 by Alefiya Hakim
We don't come here as often as we'd like to, but we love it everytime we're here. The place is not very inexpensive, hence I give my girls a spending limit before we enter and they can pick what they want.The staff here has never been anything but pleasant each and every time we visit!
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August 2023 by Paul G.
Lots of toys and books to choose from for my 5 year old. We spent over a half hour browsing and playing.
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August 2023 by Todd Campbell-Crow
Too cute. Love shopping here. Sure, just brought my toddler to help me shop, NO WAY is she getting a toy too, right? ?
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July 2023 by Marygrace Hajec
The bomb of toy stores in this region. Pricey but good selection. Some European imports. Fun smaller toys under 10$ and maybe $5-7 in front. Great book selection. Hard not to love the stuffy collection in the front. Not a lot of toy stores in the region, but a fun splurge in Princeton.
