My favorite toy store ever! The perfect place for any child or even adults who are into whimsical little creations. A friendly vibe as soon as you walk in and when you leave. The store smells great, clean, and has a wide range of toys newborn to age 99. I will definitely be back. Thank you for the pleasant experience.
April 2023
What a find! Incredible selection of the coolest kids products, and awesome, super-friendly service. I stopped in before a birthday party and left with a beautifully wrapped gift
September 2022
The best for local toys! Incredible selection of quality toys, crafts and gifts. One of the best in SOMA!
We are a family-owned, independent toy retailer, specializing in children's items with an eye for design. We believe in small business retail. More importantly, we believe in superb customer service and we fervently believe in the brands we sell. Our small team are passionate about our products and go the extra mile for our customers. We are conveniently located in the heart of beautiful Maplewood Village. 94 Baker Street, Maplewood, NJ 07040
