Ulta Beauty is a popular US beauty retailer offering a wide range of products from well-known brands like Tarte, Fenty, and CHANEL, as well as exclusive lines like Kylie Cosmetics and Olaplex. The sales staff is so helpful and provides expert makeup advice. Customers praise the salon staff for their friendliness, professionalism, and ability to deliver desired results. Stylists like Cali are highlighted for their expertise, communication skills, and personalized attention, leaving clients feeling confident and beautiful. The staff is so sweet and lovely with great personalities.