Build-A-Bear Workshop in Edison offers a fun and unique experience for customers to create their own personalized plush toys. The store provides a wide range of options, allowing customers to add outfits, sounds, and scents to their furry friends. For an extra special touch, customers can even record a custom voice message to include in their creation. The store also offers the opportunity to host PAWsome parties, catering to birthdays, office events, and community gatherings. These parties include a customized furry friend, a special heart ceremony, and various party games, making for an unforgettable experience. Customers have praised the attentive and helpful staff, who ensure a smooth and enjoyable experience. Fiorella, Reemal, and Abby have been particularly commended for their excellent customer service, going above and beyond to cater to customers' needs. While the store is generally well-received, some customers have expressed disappointment with the limited birthday discounts and the lack of upgraded character options. Additionally, there have been concerns about the quality of the voice recording feature and the volume of the bears' voices. Overall, Build-A-Bear Workshop in Edison provides a fun and engaging experience for customers to create their own unique plush toys, with a dedicated staff committed to making every visit a memorable one.