JCPenney in Concord is described as a great store and an institution that customers are happy is still open. The store is noted for being clean, well stocked, and well organized. Shoppers highlight amazing prices, sales, and coupons, with one mentioning saving a significant amount of money. The customer service is consistently praised as cheerful, helpful, friendly, fantastic, and super, making processes like online pick-up easy. The salon within the store receives strong loyalty, with clients reporting wonderful and great experiences, noting that stylists are awesome, sweet, nice, polite, professional, and open to new ideas. Customers appreciate the wide range of quality items, including national and private brands, and mention purchasing holiday gifts there. While there is some sadness about the fading mall, sentiment toward JCPenney remains very positive, with customers expressing a desire to tell others about the store.