Natural Grocers is a specialty retailer featuring organic and natural groceries, body care, and dietary supplements. It is described as a great and complete store with many items, including hard-to-find vitamins and supplements, gluten-free products, and doctor-recommended supplements. The store offers affordable prices. Shoppers highlight the excellent selection, especially the wall of produce, which is 100% organic. They appreciate the awesome variety of fruits and vegetables, including yams, sweet potatoes, apples, citrus, avocados, and bananas at perfect ripeness. Specific items like Mary's chicken, loose russet potatoes, large aloe vera leaves, tofu, and bulk items like rooibos tea and hazelnuts are noted. The store uses farmers who practice regenerative agriculture. Most staff are very friendly and helpful, providing knowledgeable assistance and personally taking customers to find items. Customers also value the business's environmental efforts, such as encouraging the use of personal shopping bags to save the planet from plastics. Many state it is their only or go-to shop for produce, vitamins, toiletries, and more.