JCPenney is one of the nation's largest apparel and home furnishing retailers. Since 1902, they have provided customers with unparalleled style, quality, and value. Customers can browse their variety of kids', men's, and women's apparel, as well as footwear, jewelry, accessories, and more with free shipping and curbside pickup available. Customers can explore the new beauty concept, JCPenney Beauty, for skincare, makeup, and beauty deals from big-name brands like Covergirl & e.l.f. and Black-owned brands through Thirteen Lune. The JCPenney Department Store in Columbus, NE offers a wide range of national brands such as Adidas and Levi's along with their private brands Liz Claiborne, Worthington, St John's Bay, Arizona Jeans, Okie Dokie, and more. Customers have reported friendly staff, a well-organized and clean store, and a satisfactory shopping experience, although the selection may be limited.