Belle Ever After is a family owned business that operates in-store and online. We are located in the beautiful historic district in downtown Ste. Genevieve, MO and also downtown in Old Town Cape Girardeau, MO.
This crazy idea all started with a mother-daughter love for fashion, and we wanted to help women feel confident and beautiful in their own skin. Aside from our passion for clothing and all things fashion, we LOVE helping build women up! We're all beautiful in our own way, sometimes we just lack confidence and need a little help showing our inner beauty. We can help you boost that confidence to make you feel as beautiful as you truly are.