Ruler Foods is a discount grocery store offering basic items at everyday low prices. It operates with a low cost structure, featuring a high concentration of corporate brand products. Customers bag their own groceries. The store is well lit and clean. Many note it as a smaller supermarket that has specials to draw customers in, carrying the essentials but not necessarily all name brands. The produce is fresh and the prices are wonderful, described as an upgrade from some other discount stores. Customers report good quality on items like fresh produce, fruits, and frozen seafood, with Kroger brands at low prices and well-known brands at a reasonable price. Their sale items are often the best buy among other stores. Most employees are friendly and provide exceptionally nice service, with some going above and beyond to help. Overall, customers report wonderful experiences and are satisfied, making it a favorite for those on a tighter budget.