Dierbergs Markets - Deer Creek Crossing is a preferred grocery store for many customers due to its wide product selection and friendly staff. Shoppers appreciate the variety of options, including fresh flowers, a butcher shop, and a range of cakes, making it a convenient one-stop shop for last-minute needs. The store offers outstanding ready-made food choices, such as a salad bar, and competitive prices that sometimes beat larger chains. Rewards members enjoy special sales, like discounts on Kretschmar ham, and can find unique items like peppermint ice cream, rye bread, and mini candy canes. Customers also value the store's healthy food options, including gluten-free, dairy-free, sugar-free, and aspartame-free products. The atmosphere is described as comfortable and welcoming, with staff members who are friendly and genuinely interested in customer well-being. While the store generally has good stock, occasional issues like limited fried chicken availability can occur, but overall, Dierbergs is seen as a reliable and enjoyable shopping destination.