This store is great, I was looking for a bike especially BMC, I could only find it here and made the purchase online, James made it possible to send my bike to my doorstep, he was attentive and fast. I am happy with my new bike!
September 2023
This is a fantastic shop and the staff are really great. They’re relaxed, non-judgmental and ready to help you with whatever you need. I’m a fan.
June 2023
Friendly. Very big shop. Everyone was very knowledgeable and helpful. Confident that any decisions made with the help of this shop will be good ones.
SBR was born in 2009 as the Midwest's first Multi-Sport specific store. Back then our focus was to provide the best Products, Coaching, and Training Resources to the quickly growing local Triathlon community. However, as we grew, we evolved. We realized that the high level of quality in the Products & Services we were providing was quickly getting noticed by local Road Cyclists and Mountain Bikers as well.
While our product mix has evolved, our dedication to providing the best Customer Service remains the same. Whether you're a Road Cyclist, Mountain Biker, or Triathlete, we have all products and knowledge you need to help you reach your goals.
