I really enjoyed the eclectic variety of shoes! Alongside that, the staff is extremely knowledgeable and kind. I had never been to Jackson, so they were able to give me plenty of recs as well. You can tell this establishment strives to be involved and relevant.
September 2023
They have a great selection of shoes, skateboards, and insanely funny shirts. They are also very reasonably priced. The staff was awesome as well.
August 2023
Best shop in town for hip clothes & shoes! Owner and staff are so helpful. It's our go-to in Jackson for both myself and my teenager.
We aim to be a brand and an agent of change. We got our start in 1988 as a tee-shirt line and have exploded onto the indie lifestyle scene over the last 18 years with our retail stores: Swell-O-Phonic, Wilai Boutique and Studio Chane, our screen printing shop. Our retail philosophy is simple ‐ never sell out for a buck! We are very exclusive with the lines we carry and prefer constant change versus resting on our current successes. Having now been in business for over 28 years – you can expect a superior personalized customer service experience
