Here’s the bottom line; we want every customer to feel confident that no matter what product they select from our racks, they are getting the best possible representation of that style of beverage for the price. Whether it’s a great Cabernet, a small batch bourbon or a hard to find ale, we take pride in everything we offer. (And to be blunt, there are certain products that will never make it onto The Cellars shelves, like some national brands that may have marketing muscle but don’t deliver in the glass. We buy what’s great so you can too). While we pay attention to the wine and beverage critics of the world, it is not the definitive answer to choosing our offerings. Anyone can use that formula for their selection (and most retailers do).