Hy-Vee Grocery Store in Rochester offers a delightful neighborhood grocery shopping experience, known for its quality, variety, and exceptional customer service. Customers appreciate the friendly atmosphere and the well-organized aisles that make shopping easy. The store features a fresh produce section with vibrant fruits and vegetables, including both conventional and organic options. The meat and seafood counter is a standout, with knowledgeable butchers providing a wide selection of fresh cuts. Shoppers can find a diverse range of grocery items, including a well-stocked bakery and international foods, along with national brands and private label products that offer good value. While prices may be slightly higher than discount chains, many feel that the quality and service justify the cost, and weekly specials and loyalty programs provide additional savings. Hy-Vee also offers convenient services like online ordering with curbside pickup and delivery. The store's pharmacy and floral department further enhance its one-stop shopping appeal. However, some customers have noted that the overhead PA system can be excessively loud and disruptive. Overall, Hy-Vee in Rochester is highly recommended for its excellent selection, friendly staff, and commitment to providing a positive shopping experience.