Ulta Beauty is a large retailer offering a wide variety of beauty products, including cosmetics, fragrances, and hair and skincare. Customers can choose from over 25,000 products from 500 brands, including exclusive brands like Kylie Cosmetics and Olaplex. The store is committed to providing conscious beauty choices, offering products that are vegan, clean, cruelty-free, and sustainably packaged. In addition to products, Ulta Beauty offers salon services such as haircuts, hair coloring, and makeup application. Appointments can be booked online or walk-ins are welcome when stylists are available. Customers have praised the helpfulness of the staff, with one reviewer describing an employee named Elly as having remarkable customer service skills.