Shinola Somerset Collection is a business that specializes in watches and accessories, known for its excellent customer service. Customers have had mixed experiences at the store, with some praising the staff's friendliness, knowledge, and efficiency, while others have reported rude and dismissive behavior from the employees. The store is praised for its outstanding customer service, with one customer describing the staff as "very helpful" and the watch repair process taking less than 20 minutes. Another customer had a particularly positive experience, stating that the staff member, Matt, was "very nice and knowledgeable" and helped them with three watches. However, not all customers have had such positive experiences. One customer was "deeply disheartened" by the store's treatment, reporting that the salesperson and manager were "callous" and dismissive when the customer inquired about cleaning and restoration services for a damaged watch. Another customer felt that the staff seemed "irritated" and that they knew more about the products than the employees. Despite these mixed reviews, the Shinola Somerset Collection store is generally regarded as a reliable and trustworthy business, with customers appreciating the brand's connection to the automotive heritage of Detroit. The store's team is described as going "above and beyond to make sure you have a great experience every time you walk in," making it a popular destination for Shinola enthusiasts.