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December 2023 by jennifer m.
I love this store and always have. I've purchased jewelry and a 90.00 sweatshirt recently. Upon my last visit the owner followed me out and looked at me and my bags like I was stealing. I hope she reviewed her camera footage and discovered that I didn't steal or touch any item! Her judgement based off my looks was telling. I will never come back!
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December 2023 by jennifer matlob
I visit Traverse City once a year and this is my favorite store! This time the owner approached me and was staring at my bags and my jacket clearly thinking I was stealing. I’m sorry I wasn’t dressed up as I was visiting to hunt and fish. I complimented her store and her taste In clothing as she just stared at my arm of not stolen merchandise. Needless to say I will never come back here or spend any money at this judgemental store! Thank you for being so rude owner!
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November 2023 by Lauren Smith-Petta
From all appearances, this is a cool store with lots of colorful clothing. I wouldn't know for sure though because being completely ignored on a quiet Wednesday by no fewer than 3 service workers in 10 or so minutes was distracting to the point that we left to spend our perfectly good money elsewhere.
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July 2023 by Tammy Cooper
I loved the styles of the clothing. Friendly service and clean store.
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June 2023 by Briana Harrier
I've never been in here before, but my grandma and I figured we'd check it out and I'm glad we did. Sure the items are a little more pricy, but there's such a wide selection. From vintage, to boho, to a little western, and elegant. I had so much fun and am so excited with my new purchase.
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June 2021 by Lorena Bobson
very good quality, very comfortable and beautiful
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August 2020 by Lena Sparks
Warm, welcoming environment!! Loved their play on various trends. Can’t wait to visit again!!
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July 2020 by Jennifer P.
Love this store been there twice, bought something quick but husband was w dog waiting and bought something quick. Could have spent all day in this place. By all over traveling and this is on top 5. Unique and the way they pair everything is perfect!
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April 2020 by Debbie Mills Mikek Goetzinger
Wonderful place to shop. My favorite store for years. Can’t wait to go again.
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April 2020 by Cheryl Kobernik
Amazing fashion selection. So unique!
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December 2019 by Jeff Lineberger
Took my lady in and Darla and team transformed her look. Great boutique, wonderful clothes, terrific folks. Highly recommend a visit
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December 2019 by sarah warren
This is my favorite clothing store to shop in, in Michigan. Darla the owner has amazing taste and has the most trendy outfits.
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July 2019 by Allie Albrecht
I had the best time shopping in What To Wear yesterday. I was just going in to browse and stayed for over an hour. I got so many one of a kind items that are amazing. Dana, the owner, helped me so much, guided me on different options to put together and was friendly. It's one of those places, that have so many things in it, you could stay for hours and not see it all. The displays are fabulous and the merchandise is all very high quality. This is my new Traverse City go to store. I highly recommend. It's a treasure of amazing finds.
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May 2019 by Luke Lauterbach
Great style. The type of place my wife would shop if I were an investment banker.
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December 2018 by David Bell
Terrible return policy! If you purchase a Christmas present, you'll need to give your gift prior to Christmas, otherwise once you have had it 7 days, you cannot get your money back. Even less than top shelf stores like TJ Maxx accommodate holiday gift returns!
