JCPenney is one of the nation's largest apparel and home furnishing retailers, providing customers with unparalleled style, quality, and value since 1902. The store offers a wide variety of kids', men's, and women's apparel, as well as footwear, jewelry, accessories, and more, with free shipping and curbside pickup available. Customers can explore the new JCPenney Beauty concept for skincare, makeup, and beauty deals from big-name brands like Covergirl, e.l.f., and Black-owned brands through Thirteen Lune. The JCPenney Department Store in Traverse City, MI, features a good selection of national brands such as Adidas and Levi's, as well as private brands like Liz Claiborne, Worthington, and Arizona Jeans. While the store can sometimes have limited checkout options, the staff is generally pleasant and helpful, and the store is clean and well-stocked, with regular sales and clearance events.