JCPenney is a large apparel and home furnishing retailer offering a wide range of kids’, men’s, and women’s apparel, footwear, jewelry, and accessories. Customers report a great shopping experience with deals and sales, praising the nice layout and great selections. The store provides a fun atmosphere with appealing scents. It is noted for high-quality sheets that wear nicely for years. Shoppers appreciate the massive catalog and variety of sizes available both in the brick and mortar store and online. However, some customer service experiences, such as at the jewelry counter, have been noted as unsatisfactory regarding coupon honor. The store features national and private brands.