Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands. Customers can find a wide range of cosmetics, fragrances, body, skin, and hair care products, including exclusive brands like Kylie Cosmetics and Olaplex. The Conscious Beauty section provides eco-friendly and cruelty-free options. Ulta Beauty also has a salon that offers hair, skin, makeup, and brow services, as well as ear piercing. Recently, the store has added a large selection of products from The Ordinary, some of which are not available online. The staff is helpful, knowledgeable, and friendly, creating a warm and welcoming shopping experience. The store is known for its huge selection, cleanliness, and fun atmosphere. Customers have praised specific services, such as Abby's quick and impressive work on spiral perms and haircuts, as well as Peyton’s thorough eyebrow lamination and shaping, which boosts confidence and happiness. While the fragrance can be overwhelming for some, the overall experience remains positive with a variety of services and a friendly environment.
