Fanatic U, formerly known as Action Toy Co. and Action Sportswear, has been a staple in the Detroit sports apparel scene since 1982. Starting as a booth at the Gibraltar Trade Center, the business has grown to multiple locations across the metro area, offering a vast selection of merchandise for local teams like the Lions, Tigers, Red Wings, Pistons, Wolverines, and Spartans. Customers praise the friendly and knowledgeable staff, who provide excellent customer service. The stores are well-stocked with a wide range of sports apparel and accessories, often at prices 25-40% lower than competitors. One reviewer even joked about the store's "awesome selection" being too tempting for their wallet. Despite the high prices, loyal customers from as far as the Finger Lakes region in New York make the trip to support the "extended Fanatic U family." The store's consistency in providing a great shopping experience has earned it positive reviews, with one customer stating they would increase their rating to 5 stars if the experience remains as excellent on future visits. Overall, Fanatic U is a beloved sports apparel destination in Detroit, known for its extensive selection, competitive pricing, and exceptional customer service.
the store had a great selection & had everything I needed!
May 2025
Awesome place! Best selection in town at very affordable prices!!!
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June 2024
First time and that girl working in there is very friendly and very knowledgeable. Great salesman as well. Nice gear at a humble price. Too much nice stuff to list for our super teams
