Citi Trends is a growing specialty value retailer of apparel, accessories, and home trends, primarily serving African American and Latinx families in the United States. With over 600 stores across 33 states, the company offers affordable fashion options. Customers generally praise the helpful and polite employees, particularly a manager who is often described as a "sweetheart" with a friendly demeanor and a willingness to keep the store clean and organized. However, some past experiences with rude checkout staff have been noted, though the company has since addressed those issues. Overall, Citi Trends provides a positive shopping experience for its loyal customer base.