Pure Honda Ferndale is a trusted dealership in Michigan known for its friendly service and helpful staff. Customers appreciate their positive experiences, especially with salespeople like Chris Chapman and Erik, who are described as friendly, informative, and not pushy. The dealership offers a wide selection of new and used Honda vehicles, making it easy for customers to find the right car quickly and smoothly. Many reviews highlight the honest pricing, including no extra dealer markup or mandatory warranties, which adds to the trustworthiness of the dealership. The staff are quick to communicate, knowledgeable, and dedicated to helping customers utilize programs like Costco auto to get good prices. Whether replacing a used vehicle on short notice or purchasing a new one, customers consistently mention the positive, seamless process. With a welcoming environment and excellent customer service, Pure Honda Ferndale is a favorite for those in search of quality Honda vehicles and reliable auto care.