Simms Chevrolet was not known before 1957. It was a company started by a man from Grand Rapids with a desire to build a business. He packed up all of belongings, said goodbye to his hometown and proceeded East to the small town of Clio with his wife and family. Upon arrival he made his first major investment into Friendly Chevrolet. It was a partnership that would provide the opportunities that Jack Simms had hoped for. This small family store had all the right ingredients to grow into something big. Something that would survive foreign wars, high gas prices, poor economy, volatile interest rates, growing unemployment, and tough UAW negotiations with GM.
