Target is a popular store that offers a wide variety of merchandise, including clothes, shoes, electronics, household items, automotive supplies, toys, food, drinks, and gift cards. The store is generally clean and well-organized, making shopping easy and enjoyable, especially early in the day when it is less crowded. It features a full-service customer service desk and a large parking lot with plenty of spaces. Customers appreciate the friendly and helpful staff, with some employees going above and beyond, such as one staff member who retrieved a forgotten bag from the parking lot. The store often has good sales and clearance items. A nostalgic touch from the past was the presence of wall lights reminiscent of the 90s, which some customers miss. Overall, Target is considered a good store with a welcoming atmosphere, though a few customers mention minor issues with staff behavior or store decor. It is a recommended shopping destination for residents in the Battle Creek area.