Joe's Variety Store is a hidden gem and a beloved staple in the Watertown community. It evokes a sense of nostalgia, exuding the charm of Boston's suburbs and reminding customers of a hometown pizza shop. The business has been around forever, acting as a building block for the community. They are famous for their excellent sandwiches, including subs, breakfast sandwiches, and Italian subs. The meatball sub, tuna, and cold cuts are all delicious. Ingredients from bread to cold cut are fresh, they pile on the meat, and you get to pick your toppings. Customers are obsessed with the sandwiches, calling them the best they have ever had. The ice coffee is also considered the best in Watertown, and they offer ice tea drinks in the summer. The staff are very polite, helpful, and nice guys. The shop offers great price and fast service. It cultivates an appreciation for the beauty of simplicity, earning its place as a new staple and putting meaning to “I have a place.” Customers have never had a bad experience.
The best, most delicious made-to-order subs. Meatball is a must! My Mom loves the Tuna sub. Order any of the offerings, and you'll be full and craving your next one. Great deli!
December 2025
This place seems really really popular with locals which is usually a great time. A lot of old timers come here and hang out as well as buy food obviously. They keep coming back so they must be doing something right
September 2025
Wonderful subs, generous portions, great prices. They take their time making their sandwiches and are clearly proud of the ingredients, this is a go-to spot for a sub. Chicken cutlet BLT pictured. Highly recommended.
