The Black Dog General Store is a clothing store on Commercial Street in Provincetown. It is a great store with a happy atmosphere and super friendly, dog-friendly staff. It features casual, well-made clothing appropriate for the Cape and the Islands, from hoodies to t-shirts and socks, that lasts for years. There is also a great selection for dogs, including treats and toys. The store is always packed with new and exciting things. It is a bit pricey but worth it for the quality, with reasonable pricing on some goods. It is a great find for quality clothing and goods.
Perfect place to do some early fall Christmas Shopping. Me and my wife both found so many cute items it was hard to put anything down.
September 2025
This is THE store for the black Labrador owner. They have some very nice things and be sure to keep an eye out for the black dog himself! Probably snoozing behind a clothing rack and trying to stay out of the way.
July 2024
Absolutely loved the store! Bonus points because I volunteer for a nonprofit animal rescue! Can't wait to wear my apparel!
