Absolutely love this place, prices are affordable and mt kids love it!
May 2023
I love this store! It is so awesome to be able to walk into a toy store. They Pack a lot in this little store. Staff is friendly and helpful. Just a fantastic experience.
November 2022
This is pretty cool toys.They have a large variety my kiddos love going!
Opened in November 2020, PLAYNOW! in Ludlow, Massachusetts offers a vast selection of toys and games designed to spark children's creativity and imagination. From puzzles and dolls to science kits and arts & crafts, PLAYNOW! has something for every child's developmental stage and play preference.
