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December 2018 by Ken Freitas
I worked directly with Alyssa to build digital marketing expertise and capacity for our client in the EdTech industry. We worked together closely over the course of approximately 2 years.Alyssa consistently brought a mature, experienced, and informed perspective to a range of critical issues - including defining strategy, improving process, and managing people.Starting from a client situation with limited organizational resources and no history or institutional knowledge of digital marketing, Alyssa took a clear and strong leadership role internally with senior management and employees, and externally with partners and vendors. She determined the strategic priorities, identified the key actions, and secured the necessary tools. Then, she operated it all efficiently and effectively on a day to day basis.Alyssa’s role required her to manage a wide variety of projects with multiple client contacts, and often conflicting demands and timelines. She embraced them all with a positive and productive attitude and executed them with skill and efficiency.Alyssa was a key partner for me - a core, essential member of the marketing team - and a genuine pleasure to work with.
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December 2018 by Craig Herman
We brought in Alyssa to completely rebuild our web SEO strategy and tagging. We were in rough shape. Alyssa jumped right in found and fixed a number of issues and provided us a roadmap for the future. A great mix of consulting, strategy and tactics.
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December 2015 by Tory Kielas-Jensen
We hired Alyssa to update our website SEO, strategically place call-to-action buttons and to help create a friendly feel and user experience. She gave us a detailed bid including timelines. Alyssa worked in collaboration with our in-house copywriter. She was thorough, timely, and easy to work with. She stayed with budget and continues to connect with us regarding updates. We've already referred her to other businesses. I would recommend O'Mara Marketing & Media to anyone needing help with marketing their business!
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December 2014 by Tom Stearns
O’Mara Marketing & Media provided an excellent and thorough assessment of our websites in regards to SEO (search engine optimization). Alyssa worked closely with our team to fully understand our business and then provided a detailed report along with clear recommendations for improvement. The recommendations were comprehensive and her suggested approach to improvement was efficient and something that we could manage easily with our very busy team. We phased in her suggestions, testing along the way, and found it improved in every metric.Alyssa is easy to work with and a seasoned veteran. Good SEO is foundational to every business but doing it well means understanding a whole lot more about your own business and your target customer. Alyssa understands the complexities of this and draws out of you the most appropriate information while explaining it’s importance in layman’s terms. Ultimately you’ll find great value in working with O’Mara Marketing & Media.
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December 2014 by Robert Gierschick
Alyssa has been a colleague and vendor of mine for the past several years. During my tenure as Manager of Global Marketing Communications at Mimio, I relied on Alyssa's advice to refine web and social media strategies and to ensure that my programs generated the best return in terms of exposure and conversion. Marketing and promotional programs had to be created and/or revised on-the-fly to anticipate competitor reactions or respond to changes in the marketplace. Alyssa was always fast and flexible and ensured that execution was well thought-out.To that latter point, I had Alyssa work with me in tandem to map out a global promotion program that had to be created and rolled out in less than 48 hours. The campaign involved many individuals in sales, product management, social media and public relations in North America, Europe and Asia. The effort rolled out so smoothly that the team was the recipient of Newell Rubbermaid's (the parent company of Mimio) DOVE award.As head of marketing for Wildlife Acoustics, I called upon Alyssa to revamp the company's SEO efforts. Her work resulted in immediate cost improvements. Alyssa is brought in on a regular basis for photography work as well. She has completed several bodies of product photography work, both in-house and offsite, for Wildlife Acoustics. She has a keen eye for presenting product in its best light and just as important, has the gift of satisfying a wide variety of client needs, especially when the factors of quality, cost and timing come in to play.Finally, I tapped Alyssa to join me as an advisor to Symphony Nova of Boston. Her social media chops, photographic expertise, and ability to see the bigger picture for the organization has been warmly welcomed by all at Symphony Nova.
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December 2014 by John and Don Ciervo-Lutkus
I've hired Alyssa to do product and people photography. She's great with people – setting them at ease, capturing them at their best. Also, her technical skills are spot on – crisp and well-lit. She's also very easy to work with, and very flexible. Would I hire her again? Absolutely.
