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October 2024 by Allison Williams
beautiful multi-brand women’s clothing store with a well curated selection of new designers, and some unique ceramics mixed in. higher end price point. truly exceptional and personal sales help.
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October 2024 by Donna Kotronis
Love this store! Beautiful work of art clothing, jewelry and accessories. Victoria is wonderful to shop with too
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September 2024 by Sara Gordon
The loveliest shop. I am swooning over the perfume and jewellery I brought home yesterday - thank you!
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September 2023 by Mary Kaye C.
Bought a shirt, and they didn't have the size I needed, so shipped a bigger size from another store. It arrived with a big hole, which is beyond frustrating/unethical. We were so excited to get a new shirt. Now I have to figure a way to return it and there's no packing info or way to return it easily.
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September 2023 by Melissa Koester
My closet is filled with lovelies from Viola Lovely. The Wenham store being the larger. Boston store being convenient. It’s such a wonderfully curated collection of beautiful fabrics, cool styles, and the accessories are unique & interesting pieces.Best part - staff are knowledgeable, warm and fun.
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July 2023 by Elizabeth Doran
I love shopping at Viola Lovely. They have a wonderful selection of fashionable clothes and they have great shoes. I like most of the designers they carry. I like extras they carry like the magazine's and soaps. They also carry gorgeous hand bags. The staff is super friendly and helpful.
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February 2023 by Jessica F.
Unique, purposeful collections that you can't find elsewhere in greater Boston. Helpful, kind staff.
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February 2023 by Johonna C.
Beautiful, thoughtful selection of clothes. Inspiring combination of accessories & shoes unique to Boston
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March 2020 by Mary Spears
An incredible selection of high end designers like Ryan Roche, MNZ, Matteau, and plenty of emerging names they will introduce you too! Super friendly and helpful staff, I always love browsing through...
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March 2019 by Tanu K.
I try not to throw around five stars unless a store truly exceeds expectations in either selection or customer service. Viola Lovely excels in both. The store can seem intimidating and uninviting on a first visit. Fortunately the sales associate immediately came over and explained the carefully curated selection of items. The store carries brands that I have not otherwise seen in Boston - MNZ, Lemaire, Agmes, Sophie Buhai, Alumnae, Clegerie to name a few. The vibe is understated chic, and the store excels in its attempt at going for the subdued Parisienne look. Every piece has a story and the sales associates have been carefully trained to relay the story. They know about every brand and have a unique eye and can pair things together in unique ways. Sneaker heads rejoice - the store carries fun and unique pairs of Golden Goose sneakers. The owner seems to have quite a following and maintains three different stores in the greater Boston area. They do not maintain an online presence so the only way to keep apprised of new arrivals is to either stop by or become acquaintances with a sales associate.
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November 2018 by matti spencer
A great place to visit and shop at.
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July 2017 by Thomas A.
Sales Associate was quite rude. In such a small boutique, it only makes sense to greet all customers. I was going in to purchase an item that was close to $1,000, but I couldn't bring myself to buy anything from a store that doesn't appear to appreciate my business. Associate never asked if she could help. Walked by me more than twice.
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May 2016 by Meredith a.
I actually got inspired to go find this store by a lady I met yesterday who just so cool! She had on these great cowboy-ish boots, nice jeans, a black top, and these wonderful earrings with moonstones and then little diamonds hugging the earlobes . She told me she had gotten the boots, jeans, and earrings at Viola Lovely, so I just had to check it out. I stopped by the store today, and was very impressed. There is a fair amount of merchandise, and one gets the impression it was carefully curated, like an art gallery for clothing. It is a very welcoming store though. I bought some boots which I got stretched a little , and I was very comfy on the couch, drinking espresso and reading coffee table books while I waited. I could have hung out all day! The owner is very friendly and down to earth as well. I recommend this store. You will find things here that you won't find anywhere else!
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December 2015 by Suzy Q.
Love this store. Love the designers and how shop is curated. The owners and staff are super nice and helpful. They know the clothes and are ready to help suggest and style if you want yet are low key and friendly. They also let my dog shop around : ) -- love this place!
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November 2015 by Nancy D.
This is one of my favorite places in Boston to shop. While it is true I can not fit into most of their clothes I occasionally can find some great items. They also carry great bags, shoes, scarves etc
